Top 5 Examples of Digital Transformation That Prove Their Worth

Digital Transformation: Get the Notion Right

Shall we begin with the core definition? It is not an exception when companies take basic digitization for the transformation process when they, for example, convert analog data into digital formats. Intensifying your processes by moving databases and archives into the digital realm is important, but it won't help you meet the requirements of the customers that have long been there.

Digital transformation means a global change in the organizational framework. It is innovative integration into different business areas and remodeling the way your company operates and delivers value to your customers. Companies give up traditional ways of doing business and are getting ready for experiments like adding AR capabilities to their online stores.

As Stephany Overby from Enterprises noted, the new strive for digital transformation became unavoidable during the pandemic. Company leaders now have to arrange their plans with integral digitalization in mind.

The report by Research&Markets supports the idea, stating that the estimated digital transformation spending will spill over $1 billion by 2025.

What Influences the Digital Transformation Strategy?

Though your digital transformation strategy will closely depend on the company's specific demands and challenges, we can throw light on the constants that all businesses should take into account in the initial stage.

So, your company's digitalization lies in three main perspectives:

• Technology. It provides significant benefits for the operations and integrations of your company. It can be cloud computing or a shift to a remote-first workspace model.
• Demand. It helps approach the modern audiences striving for a seamless and intuitive customer experience. For instance, you can use design thinking to find the best resolution of pain points during the customer journey.
• Behavior. Here we mean both sides of the medal, when transformation gives you a deeper understanding of your clients, while at the same time they get new opportunities to improve their habits. That could be AI models or revamping processes.

What Are Digital Transformation Best Examples?

Now, let us turn to real-life cases. As reinventing the way your company operates may look quite expensive and risky, you may think that there is no point in disrupting the business processes that have effectively worked for years.

To make you feel otherwise, we have handpicked some impressive use cases from the business leaders that managed to get on the boat of digital transformation and flourished.

Now, let us turn to real-life cases. As reinventing the way your company operates may look quite expensive and risky, you may think that there is no point in disrupting the business processes that have effectively worked for years.

To make you feel otherwise, we have handpicked some impressive use cases from the business leaders that managed to get on the boat of digital transformation and flourished.

Market Like Hasbro

How could you reinvent the long-term market of games, toys, and fun? That was a burning question for this toy and game company that faced a massive demand decline in 2012.

Hasbro made a bid on new digital tools and data analytics. It launched innovative processes of gathering and using customer data for better-targeted marketing campaigns.

A major push was made on the parents who buy games and toys. Now, Hasbro's marketing strategy embraces a set of channels like social media, storytelling, video content, and others.

Jump In Like Nike

Are you surprised that the legendary sports brand flung itself into digitalization to stay ahead? Nike reinvented its brand, supply chain, and the company's mindset. It focused on powerful data analytics, e-commerce strategies, digital marketing, and advanced customer sales tools.

The transformation resulted in a faster product development cycle and an almost immediate response to new trends. We can now enjoy Nike's concept stores, personalized membership opportunities, and improved customer experience through apps.

Chat Like Domino's

Dreaming about hot and freshly baked pizza in a digital way? Turn to Domino's, the popular pizza takeaway brand that set a road of innovative transformation for the food and beverages industry.
The company introduced artificial intelligence and created a chatbot to improve food safety and traceability and reduce costs at all stages of food processing.

You can also use Facebook Messenger, order your regular choice pizza with just one click, and track the whole journey of your meal to your door, from preparation to delivery.

Move to Audi City

This true traditional 'fantastisch' automotive mogul jumped on the bandwagon and became one of the impressive digital transformation examples.

In 2012, Audi launched a breathtaking showroom concept under the name Audi City. Its innovative idea was to bring the brand's car models to as many city centers as they could.

How was that possible? Audi launched micro-showrooms with interactive screens where you could examine their cars in full size. You could also take a look inside a car or hear the real engine sound.

As a result, the sales in such micro-showrooms flew high to 60% compared to traditional showrooms.

How can you launch digital transformation when you are already the acknowledged authority of digitalization? Meanwhile, Microsoft effectively manages to improve its processes and recognition.

The company has long based its power on the all-the-rage Windows OS and Microsoft Office. It could have enjoyed its success for a long time! Nevertheless, Microsoft decided to respond to new challenges and customer needs.

One of the first innovations was the introduction of solutions for mobile devices, like Office for iPad. The next milestone was investing in cloud-based solutions and cooperation with Dropbox. Some other notable collaborations were projects with Red Hat and Amazon.

Microsoft never ceases its commitment to excellence. For example, now it owns such well-known products as GitHub, LinkedIn, and Minecraft.

Why Do You Need Digital Transformation?

So, with successful digital transformation, your business will not only fit into the current-day paradigm of new market reality. You will open a window of opportunity to develop and scale. Some other benefits include:

Revenue Growth

Leveraging digital tech will help your company reinvent the sales process. You will get access to a wider market and will reach more customers from various fields.

Workflow Optimization

When you take the transformation strategy further, you get the next level of efficiency and connectedness in your teams. So, don't forget to infuse technology into performance management and collaboration among your teams!

Decrease of Operating Costs

That is the key issue for absolutely any business in our tough world. Digital transformation will reduce time in the processes executions, eliminate partial tasks, and incorporate new functionalities without a hitch.

Customer Experience Improvement

Your customers are essential stakeholders of your company, right? Digital technology is the main point for excellent customer experience and top-notch service. Data analytics, customer engagement, customer-centric processes can be significantly empowered by the latest tech solutions.

Feeling inspired by the above examples of digital transformation? Think you are ready to enter the digital era? With specialists from Qulix Systems, you'll get all the experts in one place as we've gone through development and testing for all kinds of industries. Waste no more time and contact our support team.