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SMEs represent a tremendously large market for banks. According to the BankingCircle, in Europe, small and medium enterprises make 99% of all businesses and create more than 85% of all new jobs in the last five years. In the US, there are 30 million SMEs. They generate about ⅔ of jobs in the private sector…
Not so long ago statistics showed low adoption levels on Personal Finance Management (PFM) systems. Indeed, the 10-12% adoption rate can hardly be a strong motivation for banks to invest in PFM development. But the financial industry is changing, shaped by customers, who are looking for some financial coaching instead of financial education. written by: Denis…
While banking product portfolios tend to become similar, banks must select between 2 most popular strategies (or combine them): to compete in pricing or to focus on customer experience improvement. If you prefer the first strategy, you may skip this article. Here we are going to accentuate engaging and personalized customer experience (CX) in the context…
Super apps are just appearing in the US and European countries, while in the Asian-Pacific region they already became a natural part of daily routine. So what are super apps and what is so special about them? written by: Anastasia Borodinets Super apps are just appearing in the US and European countries, while in the…
Let’s continue our journey into the approaches you can apply to engage youth audience. Check some more tips on the importance of UI/UX, safety and security, and the customized attitude towards your users. written by: Alexander Arabey Director of Business Development In the first part of this article on lifestyle and mobile banking: we…