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Remember ordering food at McDonald’s via their in-store kiosks? A comfortable paradise for introverts who do not want to interact with this food chain personnel or wait in a long queue during peak times. Think it is another suitable gadget installed? Oh no, there is more to it than that. This is just one of…
As any business expands, eventually there occurs the need for tools that would help to efficiently manage the growing number of customers and to provide a more personalized experience to them. Customer relationship management (CRM) software is exactly such a tool. As each business is unique in nature, ready-made SaaS solutions provided by the industry…
Today, we collect more data than ever. Clients are generating data with every interaction they have with your company. With the right technology, such as predictive analytics, we can now leverage that information to foresee what to expect in the future. Surely, every industry can benefit from it, but let’s focus on predictive analytics in finance….
Do you like unicorns? In business, unicorns are rare but real and represent a great example of a winning startup lifecycle that has reached and surpassed all its goals. The top three unicorns currently are ANT Group, ByteDance, and SpaceX. All these three leaders are valued at over $70 billion, and they are not going…
Even though every new product development process starts with a groundbreaking idea, it may not be the right one for your customer needs. What you see as a potential success might not, in reality, find its way to the target audience or survive the competition. Furthermore, even a new product in demand might struggle to…