Search by category: Customer Loyalty
Why is Starbucks so popular? What has turned a small coffee retailer into a world-known brand? Was it because of the innovative La Marzocco Linea Machine or extra-quality Arabica beans grown at higher altitudes? Those factors were important, but the core idea of the brand was the special care and support of their customers. What do…
According to Steve Blank, who was one of the first to make use of the term, a minimum viable product (MVP) can range from a simple spreadsheet or an early prototype to a fully functioning website or a mobile application, depending on the specific case. However, no matter the kind of MVP, its goal is…
Gartner forecasts that by 2020 there will be 21 billion connected “things” in the world. In the coming years, financial institutions will not be able to avoid wondering how this multitude of IoT devices can help their business. Let’s touch upon some IoT use cases in financial services. written by: Anastasia Borodinets Gartner forecasts that…
Modern payment options abound and pose significant threat to the legacy banking systems. For the mobile payments, Juniper Research estimates that the combined market share of Apple Pay, Samsung Pay, and Google Pay will reach 56% by 2021 in the US. See how custom software developers help banks compete amid changing business landscape. written by:…
“Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a brand-new term which is omnichannel. written by: Anton Rykov Product Manager, Qulix Systems “Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a…