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Today, we collect more data than ever. Clients are generating data with every interaction they have with your company. With the right technology, such as predictive analytics, we can now leverage that information to foresee what to expect in the future. Surely, every industry can benefit from it, but let’s focus on predictive analytics in finance….
Can you significantly decrease the number of customer inquiries with just one improvement? In 2006, Shenzhen Telecom’s customer service center managed to drop the number of calls from 200,000 to 114,000 a month and saved the company about £100,000 a year. How did they do that? The company introduced innovative billing system design and architecture…
Even though every new product development process starts with a groundbreaking idea, it may not be the right one for your customer needs. What you see as a potential success might not, in reality, find its way to the target audience or survive the competition. Furthermore, even a new product in demand might struggle to…
Many apps play a huge role in our everyday and business lives, allowing us to make payments, manage meetings, create and edit content, analyze data, and much more. In 2021, users downloaded 143.6 billion applications, and this is just the beginning. This figure is expected to grow to 184 billion in 2024. In spite of…
How much do businesses spend on digital advertising? Let us take just one segment — programmatic display ads. According to eMarketer, digital ad spending worldwide reached $521 billion in 2021, and it was an all-time high. Pretty impressive rise, isn’t it? One of the significant contributions to such a grand increase is the wide range…