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“Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a brand-new term which is omnichannel. written by: Anton Rykov Product Manager, Qulix Systems “Conversion funnel”, “customer experience” and “leads” have long dominated marketing vocabulary. Time has come to refresh it. We propose you a…
The boundaries between online and offline retailing are increasingly vanishing. It means for retailers, they have to be available for their customers across all channel. Concurrently, the traditional shop concepts require digital modernization. written by: Anton Rykov Product Manager, Qulix Systems The boundaries between online and offline retailing are increasingly vanishing. It means for retailers,…
The US credit card company Mastercard has recently announced that customers will soon have an opportunity to use biometric identification. The company expects to make customer shopping experience more convenient and safer. written by: Anton Rykov Product Manager, Qulix Systems The US credit card company Mastercard has recently announced that customers will soon have an…
Augmented Reality gained a worldwide popularity after the launch of Pokémon GO, the famous mobile app. AR requires interaction with reality. The technology allows overlaying digital information (graphics, sounds, haptic feedback, etc.) on top of the existing environment in real time. A mobile device camera or a special headgear enables to combine real life with a virtual…
Beacons have already been known for a few years. However, they came to the attention of a larger audience as iBeacons marketed by Apple. The technology has a potential to become a standard in the coming future. For instance, it is already widely used at POS. According to Statista, the projected value of in-store retail sales…