Private labeling is a method in which a company or brand distributes its goods to a single merchant only. The vendor can make changes to the goods, such as changing its dimensions or appearance. Retailers are also in charge of the item's advertising, exposure, and branding.
In contrast, a web development white label service is the practice of providing a generic product through numerous vendors and with diverse branding types. White label serves as a "blank label," which means you can't alter the web design or product, however you can their generic items through different stores using white labeled products. Every vendor can subsequently personalize the product label to match their company's branding.