Get the latest insights on the best way to transform your banking experience.
Get the latest insights on the best way to transform your banking experience.
Get the latest insights on the best way to transform your banking experience.
Get the latest insights on the best way to transform your banking experience.
Innovate your targeting strategy and boost user engagement with our white-label ad exchange platform. Powered by rich BI analytics and traffic fraud protection, it unlocks tangible benefits for all digital marketing players.
An ad exchange is an innovative platform that functions as an intermediary between advertisers and publishers. It processes bid requests obtained from an SSP and sends them to its DSP partners. If DSPs are interested in such ad inventory, they place bids. The ad exchange chooses the best bidder and sends the bid response together with the ad content back to the SSP.
If you want to have a better understanding of all the process-related intricacies, look at the picture below that illustrates OpenRTB interactions between the ad exchange and its bidders.
The from-scratch development of an upscale ad exchange platform is a real challenge, but we are happy to help you out. With our advanced solution, you won't waste time and money on architecture and tech stack building. Just embed the desired features into a ready-made ad exchange and get a multifunctional adtech platform in the shortest possible time.
What makes our programmatic solution so special? It unites the functions of an ad exchange and a data platform in one product.
The Data Platform (that can operate as a CDP and a DMP) stores, manages, and processes data on oRTB auctions, ad campaigns, and audiences. Also, by analyzing all ad events (bid requests, win notices, impressions, clicks, VAST events), the platform helps DSPs and SSPs make audience segmentation, build lookalike audiences, get deep traffic analysis, and maximize revenue.
The Ad Exchange is enhanced by BI tools, which gives managers the power to boost decision-making, increase operational efficiency, and identify new business opportunities. Some other benefits include real-time ad statistics per partner and daily/monthly reports.
Go
React
MySQL ClickHouse Apache Kafka
We keep enhancing our solution to boost your ad exchange. At the moment, the strategic goals embrace:
Development of the Ad Management API
Work on the DSP/SSP Customer Portal
Enhancement of the Ad Exchange Admin Panel
Our senior-level team has already created successful adtech solutions.
We are experts in the ever-changing digital advertising industry.
We offer quality adtech platforms with easy-to-use marketing tools.
Don't know where to start? Contact our specialists to get the possible roadmap of your project.
Feel free to get in touch with us! Use this contact form for an ASAP response.
Call us at +44 151 528 8015
E-mail us at request@qulix.com
Feel free to get in touch with us! Use this contact form for an ASAP response.
Call us at +44 151 528 8015
E-mail us at request@qulix.com
